Explainer: What does ruling on Google’s illegal ad tech monopoly mean?

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A US judge’s ruling that Google has illegal monopolies in ad technology sets up the possibility of U.S. prosecutors seeking a breakup. Here’s what the case involves and what Google owner Alphabet faces from here.

What is this about?

The most important thing is what this is not about: this is not about search, Google’s bread and butter, although there is a separate antitrust case about search. The Justice Department’s ad technology case revolves around Google Network, a division of the business that manages its auction-style system that advertisers…



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Explainer: What does ruling on Google’s illegal ad tech monopoly mean?


A US judge’s ruling that Google has illegal monopolies in ad technology sets up the possibility of U.S. prosecutors seeking a breakup. Here’s what the case involves and what Google owner Alphabet faces from here.

What is this about?

The most important thing is what this is not about: this is not about search, Google’s bread and butter, although there is a separate antitrust case about search. The Justice Department’s ad technology case revolves around Google Network, a division of the business that manages its auction-style system that advertisers…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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