“Until we can hold our own against the best in the world — like Amazon, DoorDash, or Mercado Libre — we haven’t won.” In a candid and self-effacing admission, Aadit Palicha, cofounder and chief executive of Zepto, said he doesn’t yet consider the quick-commerce startup a success.
Speaking to Garry Tan, CEO of startup accelerator Y Combinator, Palicha said, “No, absolutely not, not even close,” when asked whether he believes Zepto has ‘made it’.
Founded in 2021 by two Stanford dropouts, Zepto has emerged as a major player in…