India’s smartphone market continued to rely heavily on channel-driven strategies in the first quarter of 2025, as fragile consumer demand kept organic growth in check, according to research firm Canalys (now part of Omdia).
“In the absence of strong organic pull, vendors are relying heavily on retail and distribution networks to stimulate purchases,” said Sanyam Chaurasia, Senior Analyst at Canalys. “Channel schemes, offline activations, and tighter sell-out coordination will again define share gains in 2025.”
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