ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/jason-kothari” target=”_blank”>Jason Kothari, former CEO of Housing .com, has returned to the entertainment space with the launch of Mythik, a new tech-first venture aimed at bringing ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/eastern-mythology” target=”_blank”>Eastern mythology, folktales, and history to a global audience.
Kothari, who earlier also held leadership roles at ecommerce platform ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/snapdeal” target=”_blank”>Snapdeal and digital payments firm ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/freecharge” target=”_blank”>FreeCharge, said the global dominance of Western narratives in entertainment presents an opportunity for stories from the East to gain wider traction.
“Global entertainment has been dominated by Hollywood and Western stories. It’s…
