Tencent Music Entertainment Group is in advanced talks to buy Chinese podcasting startup Ximalaya Inc. in a $2.4 billion deal that would accelerate its push to become China’s answer to Spotify Technology SA, according to people with knowledge of the matter.Tencent Music, controlled by Chinese tech firm Tencent Holdings Ltd., plans to use a combination of cash and shares for the acquisition, said the people, asking not to be named because the information is private. An agreement could be reached as soon as the coming weeks, the people said.
Talks are…