
Apple TV+ is over five years old, and besides its viral Ted Lasso moment, the streamer has struggled to gain mainstream traction until just recently. One producer who made a show for Apple thinks he knows why.
Apple’s marketing is ‘the best for iPhones, the worst for television’
Rafa Sales Ross at Variety recently interviewed TV producer Alex Berger, who made La Maison for Apple TV+. That partnership is apparently not one he intends to repeat.
“Marketing makes a show,”…