Amazon‘s Prime Day is losing its luster among a critical group: sellers. Some third-party merchants who previously sold China-made goods during Amazon’s premier July shopping event are sitting it out this year or reducing the amount of discounted merchandise they offer.
The planned pullback, which hasn’t been previously reported, is a way for sellers to protect profit margins amid the US-China trade war triggered by steep tariffs placed by US President Donald Trump on Chinese goods, according to four merchants and six consultants collectively…