Snap shelves quarterly forecast as economic uncertainty risks ad budgets

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Snap said on Tuesday it will not issue a formal second-quarter financial forecast citing economic uncertainty, as U.S. tariffs threaten to disrupt the global economy and digital advertising budgets. The Snapchat parent faced challenges at the start of the current quarter, even as it continued to diversify both its advertiser base with small- and medium-sized businesses and its revenue sources with the growth of its subscription service.

Economic uncertainty could trigger an ad spending shift to bigger rivals such as Facebook and Instagram owner Meta



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Snap shelves quarterly forecast as economic uncertainty risks ad budgets


Snap said on Tuesday it will not issue a formal second-quarter financial forecast citing economic uncertainty, as U.S. tariffs threaten to disrupt the global economy and digital advertising budgets. The Snapchat parent faced challenges at the start of the current quarter, even as it continued to diversify both its advertiser base with small- and medium-sized businesses and its revenue sources with the growth of its subscription service.

Economic uncertainty could trigger an ad spending shift to bigger rivals such as Facebook and Instagram owner Meta



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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