India’s creative economy to lead next growth wave, says Adobe CEO at Waves Summit

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India’s next phase of economic growth will be “driven by creativity, not code,” as generative AI reshapes storytelling, content creation, and digital production, said Shantanu Narayen, CEO, Adobe Systems.“AI is accelerating and expanding the creative aperture even further across ideation, creation and production. In fact we think that the next unicorns won’t be applications, they’ll actually be creators and artists,” he said at the World Audio Visual and Entertainment Summit (WAVES) Summit 2025 in Mumbai on Thursday.

“Today there are over…



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India’s creative economy to lead next growth wave, says Adobe CEO at Waves Summit


India’s next phase of economic growth will be “driven by creativity, not code,” as generative AI reshapes storytelling, content creation, and digital production, said Shantanu Narayen, CEO, Adobe Systems.“AI is accelerating and expanding the creative aperture even further across ideation, creation and production. In fact we think that the next unicorns won’t be applications, they’ll actually be creators and artists,” he said at the World Audio Visual and Entertainment Summit (WAVES) Summit 2025 in Mumbai on Thursday.

“Today there are over…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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