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Once riding high on India’s stock market boom, Rigi
has shut down its core finfluencer business and pivoted to beauty and lifestyle content. The move comes in the wake of a SEBI crackdown on unregistered finfluencers, several of whom were operating on Rigi’s platform.
The startup has now launched Lit Vibes, a beauty-focussed content app, in what appears to be its last roll of the dice to stay afloat.
The Back Story: The Bengaluru-based…
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Once riding high on India’s stock market boom, Rigi has shut down its core finfluencer business and pivoted to beauty and lifestyle content. The move comes in the wake of a SEBI crackdown on unregistered finfluencers, several of whom were operating on Rigi’s platform.
The startup has now launched Lit Vibes, a beauty-focussed content app, in what appears to be its last roll of the dice to stay afloat.
The Back Story: The Bengaluru-based…
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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