GenZ increasingly gaming on their smartphones, CMR study finds

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A new study from CyberMedia Research (CMR) reveals that smartphone gaming has become a regular part of life for a growing number of Indian users, particularly among GenZ, 74% of whom play mobile games weekly. The findings come amid broader changes in how users engage with games — shifting from casual play to more immersive, competitive formats.

The research shows that entertainment remains the primary reason people play mobile games, cited by 72% of respondents, followed by mental stimulation (52%) and social interaction (41%). For nearly one in…



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GenZ increasingly gaming on their smartphones, CMR study finds


A new study from CyberMedia Research (CMR) reveals that smartphone gaming has become a regular part of life for a growing number of Indian users, particularly among GenZ, 74% of whom play mobile games weekly. The findings come amid broader changes in how users engage with games — shifting from casual play to more immersive, competitive formats.

The research shows that entertainment remains the primary reason people play mobile games, cited by 72% of respondents, followed by mental stimulation (52%) and social interaction (41%). For nearly one in…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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