Instagram sees ‘insatiable’ demand for Reels in India as users drive global trends

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Instagram head Adam Mosseri spotlighted India as a key force behind the platform’s global transformation, citing the country’s surging digital consumption and creative momentum at the WAVES Summit 2025 held in India.

“Data in India used to be expensive, and the network was slow. That’s changed drastically,” Mosseri said on stage, reflecting on how far the country has come digitally. With faster connections and cheaper data, people are spending much more time online—and Instagram is feeling the impact.

“We’re seeing insatiable demand…



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Instagram sees ‘insatiable’ demand for Reels in India as users drive global trends


Instagram head Adam Mosseri spotlighted India as a key force behind the platform’s global transformation, citing the country’s surging digital consumption and creative momentum at the WAVES Summit 2025 held in India.

“Data in India used to be expensive, and the network was slow. That’s changed drastically,” Mosseri said on stage, reflecting on how far the country has come digitally. With faster connections and cheaper data, people are spending much more time online—and Instagram is feeling the impact.

“We’re seeing insatiable demand…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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