Startups must drive their own demand before relying on online marketplaces: Priyanka Gill

May 2, 2025

, By The Economic Times

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Online marketplaces like Amazon and Swiggy Instamart are useful for order fulfilment but not for creating brand demand, said Priyanka Gill, founder and CEO of lab-grown diamond jewellery brand Coluxe. Speaking at a recent panel on ‘Disrupting ecommerce: Reimagining Business Models with Scale’, Gill said startups, especially operating in the B2C model, should first build demand through their own websites, apps, or social media before relying on third-party platforms.

“You can’t depend on marketplaces to attract customers. Brands must create…

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Startups must drive their own demand before relying on online marketplaces: Priyanka Gill

May 2, 2025

, Published By The Economic Times

Online marketplaces like Amazon and Swiggy Instamart are useful for order fulfilment but not for creating brand demand, said Priyanka Gill, founder and CEO of lab-grown diamond jewellery brand Coluxe. Speaking at a recent panel on ‘Disrupting ecommerce: Reimagining Business Models with Scale’, Gill said startups, especially operating in the B2C model, should first build demand through their own websites, apps, or social media before relying on third-party platforms.

“You can’t depend on marketplaces to attract customers. Brands must create…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

Apple should offer instant access to overseas eSIMs when traveling

Next News

Startups Weekly: Drama or game-changer? You decide

The Economic Times

More like this

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