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During Apple’s tariff-heavy earnings call today, CEO Tim Cook addressed concerns about how trade policy could impact product pricing — but his careful wording may have said more than he intended.
Apple revealed it will incur a $900 million cost from tariffs this quarter. For now, Apple is absorbing that cost rather than passing it on to consumers.
Cook didn’t rule out future price hikes, though.
“Obviously, we’re very engaged on the tariff discussions,” Cook said….
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During Apple’s tariff-heavy earnings call today, CEO Tim Cook addressed concerns about how trade policy could impact product pricing — but his careful wording may have said more than he intended.
Apple revealed it will incur a $900 million cost from tariffs this quarter. For now, Apple is absorbing that cost rather than passing it on to consumers.
Cook didn’t rule out future price hikes, though.
“Obviously, we’re very engaged on the tariff discussions,” Cook said….
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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