Zomato Pulls the Plug on Quick and Everyday 15-Minute Delivery Services

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Zomato has officially shut down its 15-minute food delivery service, Quick, just three months after launch. CEO Deepinder Goyal said the pilot failed to boost demand and wasn’t feasible due to limitations in restaurant density and kitchen infrastructure, which led to inconsistent customer experiences.

Additionally, Zomato discontinued its homely-meal offering, Everyday, citing limited use cases beyond metro office areas, which made it unscalable. Everyday was originally launched as Zomato Instant in 2022 and was previously shut down in early 2023 before being rebranded.

Meanwhile, competitors like Zepto and Swiggy are seeing promising results with their quick food delivery models—Zepto Cafe recently crossed 1 lakh daily orders, and Swiggy’s Bolt contributed 9% of its food delivery revenue in Q3 FY25.

Zomato’s parent company, Eternal, also reported weak Q4 results. Net profits plunged by 78%, and food delivery growth slowed due to a shortage of delivery partners, cannibalisation by quick commerce, and tepid demand.

CEO of the food delivery vertical, Rakesh Ranjan, has resigned, and Deepinder Goyal has taken over the role temporarily.

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Zomato Pulls the Plug on Quick and Everyday 15-Minute Delivery Services

Zomato has officially shut down its 15-minute food delivery service, Quick, just three months after launch. CEO Deepinder Goyal said the pilot failed to boost demand and wasn’t feasible due to limitations in restaurant density and kitchen infrastructure, which led to inconsistent customer experiences.

Additionally, Zomato discontinued its homely-meal offering, Everyday, citing limited use cases beyond metro office areas, which made it unscalable. Everyday was originally launched as Zomato Instant in 2022 and was previously shut down in early 2023 before being rebranded.

Meanwhile, competitors like Zepto and Swiggy are seeing promising results with their quick food delivery models—Zepto Cafe recently crossed 1 lakh daily orders, and Swiggy’s Bolt contributed 9% of its food delivery revenue in Q3 FY25.

Zomato’s parent company, Eternal, also reported weak Q4 results. Net profits plunged by 78%, and food delivery growth slowed due to a shortage of delivery partners, cannibalisation by quick commerce, and tepid demand.

CEO of the food delivery vertical, Rakesh Ranjan, has resigned, and Deepinder Goyal has taken over the role temporarily.

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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