Zomato pivots away from restaurant-led quick delivery, doubles down on Blinkit Bistro

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Calling off its second attempt at rapid food delivery, Zomato parent Eternal is consolidating its 15-minute food experiment under Blinkit’s Bistro vertical. The service, which operates via in-house kitchens, is being expanded across Delhi-NCR, Bengaluru, and Mumbai, according to people in the know. Bistro now runs more than 100 kitchens in these markets.

The move allows Eternal tighter control over food preparation timelines, a problem it couldn’t solve through restaurant partnerships.

Meanwhile, rival Swiggy is scaling its 10-minute food delivery…



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Zomato pivots away from restaurant-led quick delivery, doubles down on Blinkit Bistro


Calling off its second attempt at rapid food delivery, Zomato parent Eternal is consolidating its 15-minute food experiment under Blinkit’s Bistro vertical. The service, which operates via in-house kitchens, is being expanded across Delhi-NCR, Bengaluru, and Mumbai, according to people in the know. Bistro now runs more than 100 kitchens in these markets.

The move allows Eternal tighter control over food preparation timelines, a problem it couldn’t solve through restaurant partnerships.

Meanwhile, rival Swiggy is scaling its 10-minute food delivery…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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