How Candy Crush uses AI to keep players coming back to its puzzles

May 11, 2025

, By The Economic Times

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Players swiping their way through more than 18,700 levels of Candy Crush Saga might be surprised to learn they’re solving puzzles designed with an assist from artificial intelligence. The app that helped make gamers out of anyone with a smartphone uses AI to help developers create levels to serve a captive audience constantly looking for more sweets to squash. King, the Swedish video game developer behind Candy Crush, also uses AI to update older levels to help ensure players don’t feel bored, stuck or frustrated as they spend time with the game.

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How Candy Crush uses AI to keep players coming back to its puzzles

May 11, 2025

, Published By The Economic Times

Players swiping their way through more than 18,700 levels of Candy Crush Saga might be surprised to learn they’re solving puzzles designed with an assist from artificial intelligence. The app that helped make gamers out of anyone with a smartphone uses AI to help developers create levels to serve a captive audience constantly looking for more sweets to squash. King, the Swedish video game developer behind Candy Crush, also uses AI to update older levels to help ensure players don’t feel bored, stuck or frustrated as they spend time with the game.

…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

Info Edge clocks 36% return on startup investments

Next News

Apple reportedly has a ‘product renaissance’ planned for 2027, here’s what’s coming

The Economic Times

More like this

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