Four Cs — carat, cut, colour, and clarity — have been the age-old criteria for choosing diamonds. Now, there’s another choice to make: natural diamonds, which are mined from the earth, or lab-grown diamonds, which are man-made but chemically identical.
Lab-grown diamonds made deep inroads into the Indian jewellery market riding on a shift in consumer preferences. And, five jewellers away in Kasamba, near Surat, refined their shared dream accordingly to create a brand that would be very ethnic yet utterly chic.
That’s when Kalamandir…
