For years, big tech companies like Amazon and Google have been trying to make virtual try-ons engaging to encourage consumers to shop more online. Startups also tried to solve for inspiration and fit in fashion using AI.
A new startup called Doji is now entering this space with an app designed to make apparel try-ons both fun and social. It does so by creating your avatar and then serving you different looks that may inspire you to buy new clothes.
So far, early adopters have been impressed by it.
Only days after publicly launching on the…