How Farmley Went From B2B Roots To An INR 350 Cr D2C Snack Brand

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By the time his Indian D2C company started trending on Instagram, courtesy of Shark Tank India, Akash Sharma, the cofounder and CEO of Farmley, had already made the hardest decision of his entrepreneurial life: walking away from a INR 350 Cr B2B business, betting everything on a brand the market didn’t even know yet.

However, let’s go back to where it started, because Farmley didn’t begin as the consumer brand that we know; it started as a solution to a supply chain problem “We were not trying to be a brand. We were trying to fix a…



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How Farmley Went From B2B Roots To An INR 350 Cr D2C Snack Brand


By the time his Indian D2C company started trending on Instagram, courtesy of Shark Tank India, Akash Sharma, the cofounder and CEO of Farmley, had already made the hardest decision of his entrepreneurial life: walking away from a INR 350 Cr B2B business, betting everything on a brand the market didn’t even know yet.

However, let’s go back to where it started, because Farmley didn’t begin as the consumer brand that we know; it started as a solution to a supply chain problem “We were not trying to be a brand. We were trying to fix a…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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