Zepto Launches Subscription-Led Analytics Tool For Brands

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SUMMARY

Zepto CEO Aadit Palicha said that the tool will enable brands to gauge deeper insights such as behavioural data, “pincode-by-pincode market share data and brand performance”

Atom will boast a chatbot, Zepto GPT, to answer merchant queries and offer insights for improving the performance of brands

With the new offering, Zepto is looking to create an alternate revenue stream by charging listed brands a subscription fee to avail the service

Quick commerce major Zepto has launched a new data analytics tool, Atom, for…



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Zepto Launches Subscription-Led Analytics Tool For Brands


SUMMARY

Zepto CEO Aadit Palicha said that the tool will enable brands to gauge deeper insights such as behavioural data, “pincode-by-pincode market share data and brand performance”

Atom will boast a chatbot, Zepto GPT, to answer merchant queries and offer insights for improving the performance of brands

With the new offering, Zepto is looking to create an alternate revenue stream by charging listed brands a subscription fee to avail the service

Quick commerce major Zepto has launched a new data analytics tool, Atom, for…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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