Apple is the world’s most valuable brand, per Kantar’s report

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Going on 20 years now, Kantar has released its BrandZ Most Valuable Global Brands report, which combines financial data with consumer perception metrics to find the world’s 100 most valuable brands.

In a year in which the total value of the Top 100 reached an all-time high of $10.7 trillion (a 29% jump from last year), Apple has once again led the pack.

What the report shows

After a seven-year stint in which it lost the top position, Apple was able to secure the lead for the…



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Apple is the world’s most valuable brand, per Kantar’s report


Going on 20 years now, Kantar has released its BrandZ Most Valuable Global Brands report, which combines financial data with consumer perception metrics to find the world’s 100 most valuable brands.

In a year in which the total value of the Top 100 reached an all-time high of $10.7 trillion (a 29% jump from last year), Apple has once again led the pack.

What the report shows

After a seven-year stint in which it lost the top position, Apple was able to secure the lead for the…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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