Myntra Unpacks Its Global Dreams
Marking its first international foray, the fashion ecommerce marketplace has launched its operations in Singapore. The move is aimed at capitalising on the growing number of Indian diaspora living in the island country.
Why Singapore? Myntra CEO Nandita Sinha believes that with a sizeable number of Indians and a “highly concentrated and relevant audience, Singapore could serve as a good jumping board to kickstart the company’s international expansion. With this, Myntra aims to convert 12% to 15% of the…