The new programme will offer benefits such as reduced Swiggy One membership prices and discounts on orders to corporate employees
The new offerings are part of the company’s broader strategy to spur membership numbers, increase the stickiness of its food delivery platform and bolster revenue
This comes days after Swiggy said it was piloting a student rewards programme across 2,000 campuses in more than 200 cities across India
Days after launching a new initiative to woo students, listed foodtech major Swiggy has…