Aadit Palicha, the co-founder and CEO of Zepto, has alleged that the CFO of a competing quick commerce company is leading a smear campaign aimed at damaging Zepto’s reputation. He claims this executive has been spreading false narratives to Zepto’s investors, media houses, and across social media platforms.
These accusations surface at a crucial time, as Zepto gears up for a possible IPO amidst intensifying competition in the quick commerce space. The campaign is seen as an attempt to shake investor trust and disrupt Zepto’s growth trajectory.
While Palicha did not reveal the name of the rival executive, there has been no official response from the accused so far. The incident sheds light on the cutthroat nature and mounting pressures within the fast-growing quick commerce industry.
