Didn’t you envy Monica Barbaro in that spectacular satin pink Dior gown when she graced the Oscars Red Carpet this year? At some point, you must have imagined how you might look walking the ramps at the Met Gala in a Louis Vuitton suit, or doing a flying dress photoshoot in the alabaster whiteness of Santorini in Greek summers.
Aspiration is the name of the game. If science defines it as a strong desire, then business calls it the next treasure trove to explore.
Consumer-driven business has evolved rapidly over the last decade, from…
