Internet giants are diving deeper into e-commerce with digital aides that know shoppers’ likes, let them virtually try clothes on, hunt for deals and even place orders.
The rise of virtual personal shoppers springs from generative artificial intelligence (AI) being put to work in “agents” specializing in specific tasks and given autonomy to complete them independently.
“This is basically the next evolution of shopping experiences,” said CFRA Research analyst Angelo Zino.
Google last week unveiled shopping features built into a new “AI Mode”.
It can take…
