Buy-now-pay-later offerings wane as fintechs pivot to EMI loans, consumer credit

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Buy now, pay later (BNPL) services, which became a hot trend in consumer fintech a few years ago, are falling out of favour.

What began as a way to let millions of Indians without credit cards access instant, short-term loans has come under pressure due to regulatory tightening and rising concerns over credit quality.

Now, most of the large fintechs are either shutting down BNPL offerings or transitioning to equated monthly instalment (EMI)-based lending to stay compliant and manage risks, people in the know told ET.

Domino effectETtech

Prosus-backed PayU, which…



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