The iPad is unquestionably a strong product. It rakes in around 10% of Apple’s overall revenue and has more than twice the market share of Samsung, its closest competitor.
However, the market it helped create has shifted dramatically these last few years, and Apple hasn’t kept up.
Not a Kindle
Part of the iPad’s original spiel was that it was a general-purpose device that, while far superior to Amazon’s dinky Kindle for reading, also sat between the iPhone and the Mac for…
