Samsung is in advanced talks to invest in Perplexity AI and bring the startup’s AI-powered search features to its smartphones, according to a report by Bloomberg.
If the deal goes through, it could shake up the way Samsung users search, browse, and interact with their devices — and loosen the company’s reliance on Google in the process.
The discussions are said to include plans to preload Perplexity’s app and AI assistant
on future Samsung phones, and to integrate its search tools into the Samsung Internet browser. The two companies have also…