Mumbai: Only 6-8% of sales on ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/quick-commerce” target=”_blank”>quick commerce platforms are truly incremental, while most of the channel’s growth comes at the expense of other formats-primarily modern trade and ecommerce, followed by local kiranas, according to a report by Kearney.
This is despite supermarkets and ecommerce platforms offering the steepest discounts to shoppers-typically in the range of 13-18%, compared to 6-9% on quick commerce and 2-5% on kiranas or general trade, said the report exclusively shared with ET.
Industry officials agreed that platforms such as ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/zepto” target=”_blank”>Zepto, ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/blinkit”…
