Mumbai: Only 6-8% of sales on quick commerce platforms are truly incremental, while most of the channel’s growth comes at the expense of other formats-primarily modern trade and ecommerce, followed by local kiranas, according to a report by Kearney.
This is despite supermarkets and ecommerce platforms offering the steepest discounts to shoppers-typically in the range of 13-18%, compared to 6-9% on quick commerce and 2-5% on kiranas or general trade, said the report exclusively shared with ET.
Industry officials agreed that platforms such as Zepto,