From beauty to AI to wellness—D2C Insider’s accelerator programme unveils its most diverse batch yet.
D2C Insider has officially unveiled the 12 startups selected for Elevate Cohort 4, its flagship 12-week growth accelerator programme aimed at scaling high-potential D2C startups across India. From clean wellness to cutting-edge AI, this cohort brings together a new generation of digital-first ventures tackling consumer needs with purpose, innovation, and execution.
The announcement was made during the Elevate Cohort 4 Kick-Off Meet, held on June 7 at UrbanWrk, Gurugram. While the event featured a fireside chat with Noise Co-founder Amit Khatri and a panel with industry leaders, the spotlight remained on the freshly inducted brands, which represent the cutting edge of India’s D2C evolution.
The Elevate Cohort 4 roster showcases a dynamic mix of next-generation D2C startups, each addressing distinct consumer needs with innovation and intent. Among them, DOBRA is redefining Indian food and beverage with flavour-forward desserts and beverages across D2C and retail channels, while Invogue empowers Indian women with performance-driven shapewear and fashion essentials.
Baeyork brings luxury aromatherapy to conscious consumers globally through sustainable, small-batch essential oils. In the sexual wellness space, BoldEdge is building an inclusive, accessible brand that modernizes bedroom essentials, while My Soul focuses on medicated intimacy care with doctor-backed formulations.
Curl Care delivers salon-grade haircare tailored for Indian curls, and Rubhub offers space-smart home essentials designed for modern Indian households. Inner Wellbeing pioneers pill-free functional nutrition through everyday food products that support holistic health, while Mystiqare blends global skincare rituals with Indian needs in its affordable-luxury product line.
On the tech front, Krunk.ai is enabling D2C brands to boost conversions through AI-powered sales agents, and Ecosys simplifies sustainable cleaning with its biodegradable bioenzyme laundry pods. Rounding out the cohort, Cumin Co. is bringing health-first innovation to the cookware category with toxin-free, enamel-coated cast iron essentials. Together, these brands represent the breadth of innovation and consumer focus that Elevate strives to nurture and scale, enabling them to become tomorrow’s disruptors.
“It’s inspiring to see D2C founders from diverse categories come together, all driven to scale, fundraise, and build lasting companies. Elevate is proud to enable this journey with the right support at the right stage. Excited for what this cohort will unlock.” says Chhavi Bharadwaj, Core Team, D2C Insider.
These 12 high-potential startups have been carefully selected through a rigorous evaluation process to join Elevate by D2C Insider — a growth accelerator built to fast-track consumer-first startups that have achieved product-market fit. Powered by D2C Insider, India’s leading community for digitally native startups, the program offers strategic capital through the D2C Insider Super Angels Fund, hands-on mentorship from top industry operators, go-to-market support, and culminates in a high-impact Demo Day.
Cohort 4 of Elevate kicked off with an energising day of founder networking, knowledge sharing, and vision building. The Elevate Cohort 4 Kick-Off Meet was headlined by a fireside chat featuring Amit Khatri, Co-founder of Noise, who walked attendees through the brand’s bootstrapped rise in the smart wearables category, moderated by Abhishek Shah, Chief Evangelist of D2C Insider.
Amit Khatri shared, “Early on, it’s not just about performance or scale—it’s about solving a real problem, building patiently, and finding your niche. Your product should be the hero, but having a mentor and a community makes all the difference”
A compelling panel discussion followed, themed “Beyond the Cheque: What Founders Really Need to Grow”, featuring: Sachin Uppal, Founder, NexoCircle, Shish Kharesiya, Founder & CEO, Baby & Mom, Siddharth Puri, Founder, Tyroo, Puneet Gupta, Founder & CEO, Clensta, Aabha Bakaya, Founder, Ladies Who Lead and Subir Ghosh, VP – Growth & Innovation, The Man Company.
The panel unpacked the often-overlooked factors of startup growth—mentorship, founder wellbeing, execution agility, and ecosystem trust.
The Elevate Growth Accelerator is a 12-week hybrid program by D2C Insider designed to fast-track early-stage consumer startups with strategic capital, expert-led mentorship, and access to a powerful D2C ecosystem. What makes Elevate unique is its founder-first philosophy tailored for high-growth potential startups, the program helps founders sharpen execution, scale operations, and become investor-ready.
Built by founders, for founders, Elevate not only accelerates brand growth but also embeds startups into a vibrant network of 10,000+ D2C builders, 1000+ VCs and Super Angels, with around 80+ startups accelerated, unlocking long-term peer learning and collaboration.
Today, D2C Insider stands as India’s leading platform for everything direct-to-consumer—from brands to enablers to investors —driving ecosystem-wide growth through collaboration, transparency, and collective learning.