As vertical ecommerce players gear up to fight the quick commerce battle, rel=”dofollow” href=”https://economictimes.indiatimes.com/fsn-e-commerce-ventures-ltd/stocks/companyid-2017563.cms” data-ga-onclick=”Inarticle articleshow link click#Tech#href” target=”_blank”>Nykaa is taking a cautious approach toward the segment. After piloting quick-commerce platform Nykaa Now in select pin codes across Mumbai, Delhi and Bengaluru last year, the beauty and fashion etailer says its core beauty category isn’t designed for ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/10-minute-deliveries” target=”_blank”>10-minute deliveries and much of the traction is coming from ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/personal-care-products” target=”_blank”>personal care products.
“Nearly 80% of what we sell is beauty and 20% is personal care. Personal care is what’s really picking up on quick commerce,” said Adwaita Nayar,…
