Zee Entertainment is investing in content startup Bullet to enter the 60-second drama content space
The media giant said that Bullet has developed India’s first microdrama application focussed on fast-paced, creator-driven content through short-duration vertical format episodes
With this, Zee has become the first major media company in India to try its hands at microdramas
Amid the growth of microdramas in India, media giant Zee Entertainment is investing in content…