Shein and Reliance Retail are set to start exporting Shein-branded apparel made in India to global markets like the U.S. and U.K. within the next six to twelve months. This move signals a major shift in Shein’s global production strategy, prompted by increasing U.S. tariffs on Chinese goods and the need to expand manufacturing beyond China. With Shein originally based in China and now headquartered in Singapore, the brand has joined hands with Reliance to ramp up its India-based supply chain—starting with 150 garment manufacturers and aiming to partner with 1,000 factories by mid-2026.
The partnership will adopt Shein’s agile production model, focused on small-batch manufacturing (as low as 100 pieces) to minimize risk and quickly scale designs that perform well. To support this, Reliance is providing Indian suppliers with infrastructure, access to synthetic fabric sources, and possibly even machinery to meet the brand’s global standards. This initiative also follows Shein’s return to the Indian market earlier this year through a licensing deal with Reliance, under which the SheinIndia app now offers more than 12,000 fashion designs aligned with international quality and pricing.
Overall, the collaboration could position India as a key player in the global fast-fashion supply chain—challenging countries like China, Brazil, and Turkey—while generating employment and boosting textile production capacity domestically. For Shein, it’s a strategic step toward reducing supply chain vulnerabilities and building a stronger international presence through India.
