Men’s ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/ethnicwear” target=”_blank”>ethnicwear brand ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/kisah-apparels” target=”_blank”>Kisah Apparels has raised Rs 13 crore in a ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/funding” target=”_blank”>funding round led by Sagar Daryani, founder of quick-service restaurant chain ref=”dofollow” data-ga-onclick=”Inarticle articleshow link click#Tech#href” href=”https://economictimes.indiatimes.com/topic/wow-momo” target=”_blank”>Wow Momo.
The round also saw Inflection Point Ventures and other angel investors participate.
The funds will be used to expand Kisah Apparels’ offline presence, scale up direct-to-consumer (D2C) operations, and invest in brand building.
“The idea behind raising this money is to develop our offline strategy and invest more in brand building, as offline retail requires a stronger brand pull to attract…
