Britain says Google’s online-ad commitments no longer needed

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Britain’s antitrust regulator said commitments it secured from Google in 2022 related to online advertising were no longer needed after the tech company decided against a standalone prompt for third-party cookies in April.

The Competition and Markets Authority (CMA) had been concerned that Google’s original plan to downgrade third-party cookies could have weakened competition in digital advertising.

In 2022 it accepted commitments from Google that addressed its concerns about its “privacy sandbox” proposals, specifically around plans to remove some…



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Britain says Google’s online-ad commitments no longer needed


Britain’s antitrust regulator said commitments it secured from Google in 2022 related to online advertising were no longer needed after the tech company decided against a standalone prompt for third-party cookies in April.

The Competition and Markets Authority (CMA) had been concerned that Google’s original plan to downgrade third-party cookies could have weakened competition in digital advertising.

In 2022 it accepted commitments from Google that addressed its concerns about its “privacy sandbox” proposals, specifically around plans to remove some…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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