The RP-Sanjiv Goenka (RPSG) Group has acquired India Lifestyle Network (ILN) — the parent company of digital media platforms such as MensXP, iDIVA, and HYPP — from BRND.ME (formerly Mensa Brands) for around $9 million. This deal reflects a steep decline from ILN’s earlier valuation of $60 million, indicating a nearly 85% drop in value. BRND.ME’s decision to sell stems from a strategic shift to concentrate on its core segments like health, wellness, and lifestyle, rather than any financial compulsion. Originally acquired in 2022 by Mensa Brands to blend content and commerce, ILN’s divestment signals a move away from its acquisition-heavy approach. Notably, ILN’s founder and former CEO, Angad Bhatia, exited earlier this year and has since joined Network18. For RPSG, the acquisition strengthens its presence in digital media and influencer marketing, particularly in the men’s lifestyle category. It is a strategic addition to their expanding media portfolio and aligns with a larger trend where traditional conglomerates are increasingly investing in digital-first content ventures and modern media platforms to tap into new consumer segments.
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RPSG Group Acquires MensXP’s Parent ILN from BRND.ME in Strategic $9M Deal
The RP-Sanjiv Goenka (RPSG) Group has acquired India Lifestyle Network (ILN) — the parent company of digital media platforms such as MensXP, iDIVA, and HYPP — from BRND.ME (formerly Mensa Brands) for around $9 million. This deal reflects a steep decline from ILN’s earlier valuation of $60 million, indicating a nearly 85% drop in value. BRND.ME’s decision to sell stems from a strategic shift to concentrate on its core segments like health, wellness, and lifestyle, rather than any financial compulsion. Originally acquired in 2022 by Mensa Brands to blend content and commerce, ILN’s divestment signals a move away from its acquisition-heavy approach. Notably, ILN’s founder and former CEO, Angad Bhatia, exited earlier this year and has since joined Network18. For RPSG, the acquisition strengthens its presence in digital media and influencer marketing, particularly in the men’s lifestyle category. It is a strategic addition to their expanding media portfolio and aligns with a larger trend where traditional conglomerates are increasingly investing in digital-first content ventures and modern media platforms to tap into new consumer segments.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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