~ Fashion meets function as NEWME enters the everyday wardrobe with a bold new category
NEWME, India’s most loved fashion-tech brand for Gen Z, has today announced its collaboration with actress and GenZ style icon, Anushka Sen to rewrite the rules of office wear with its first-ever co-designed collection – WorkSenIty. Anushka Sen and NEWME have co-created this collection to empower Gen Z women to bring their bold, individual style to the workplace. GenZ is getting into workforce now and a majority of new employees in next 2-3 years will be GenZ. Keeping this consumer in mind, launching Workenity just gives one more chance to GenZ women to express themselves at their workplace.
Created for the 9-to-5, the NEWME X Anushka Sen #WORKSENITY line features over 500 new styles from power co-ords and oversized blazers to elevated basics, wide-leg trousers, and soft tailoring in muted tones and pastel hues. Every piece is designed to balance elegance, confidence, and creative edge — a workwear wardrobe that actually works for GenZ women.
“When we started NEWME three years ago, our goal was simple — to make fashion more aspirational, relevant, and boldly expressive for India’s Gen Z women,” said Sumit Jasoria, Co-founder & CEO, NEWME. “With 14+ experience stores and one of the fastest delivery models in the country, we’ve built a brand that mirrors the mindset and momentum of this generation. WorkSenity is our way of evolving with them — showing up as they step into their first jobs, internships, startups, shoots, and side hustles, with the same individuality and self-expression they bring to every part of life.”
He further added, “Collaborating with Anushka Sen — someone who naturally embodies the creativity, confidence, and ambition of Gen Z – felt like the right way to bring this vision to life. Her hands-on involvement, from concept to styling, brought an energy and authenticity to the collection that we believe will really connect with our audience.”
NEWME, with this launch has also kicked off a larger campaign, #StaySenAtWork — spotlighting individuality, ambition, and self-expression at work, on your own terms. The brand films, starring Anushka Sen, highlight individuality and ambition through a fresh lens — ditching outdated ideas of formalwear for something far more dynamic and real. No longer confined to outdated formals, this collection introduces a versatile, expressive wardrobe that reflects how Gen Z shows up — at work, at college, and everywhere in between.
“I’ve always admired NEWME for how boldly it celebrates Gen Z style, so getting to partner with one of my favorite brands—this time as Creative CEO—has been such a special journey,” said Anushka Sen. “Workwear is often overlooked when it comes to fashion, but it’s such an important space for Gen Z women to feel confident, expressive, and seen. That’s exactly what WorkSenIty stands for—bringing your whole self to work, with style that reflects who you really are. I’m so proud to have co-created a collection that helps young women feel powerful and authentic. NEWME’s deep understanding of what Gen Z wants made the process both exciting and seamless”
Exclusively available on the NEWME app and website, and across all NEWME experience stores the collection reinforces NEWME’s commitment to accessible, high-impact style. Whether it’s a coffee run between calls or a client pitch on the go, Gen Z now has a wardrobe that works just as hard — and looks even better.
Founded in 2022, NEWME has grown into a cult-favourite brand with a fiercely loyal Gen Z audience. With 14+ experience stores and one of the fastest delivery models in the country, NEWME drops over 500+ trend-first styles each week. The entry into workwear is more than a category launch — it’s a signal that NEWME is growing with its audience, catering to their evolving needs and identities of GenZ
About NEWME:
NEWME was founded by Sumit Jasoria, Vinod Naik, Shivam Tripathi, and Himanshu Chaudhary in 2022, NEWME targets more than 500Mn GenZ customers in India and Southeast Asia. NEWME believes in the transformative power of technology to enhance designs and solve for accessibility and affordability in fashion. The brand genuinely celebrates the spirit of self-expression and individualism among youth and offers thousands of designs and trends to choose from every day. The carefully curated collection of trendsetting products, released weekly, aims to empower youthful, raw, and high-energy consumers, meeting their desire to be their ‘NEWME’ every day.