POP Raises $30 Million from Razorpay to Build Loyalty-Driven Payment Ecosystem for Next-Billion Consumers

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In a significant move to redefine India’s digital payment and commerce experience, Bengaluru-based fintech startup POP has raised $30 million in funding from Razorpay, one of the country’s leading full-stack financial services firms. The strategic investment signals Razorpay’s growing commitment to solving two critical challenges in Indian digital commerce: high customer acquisition costs for merchants and the lack of engaging rewards for consumers.

Founded by Bhargav Errangi, POP operates a “rewards-first” consumer payments app that…



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POP Raises $30 Million from Razorpay to Build Loyalty-Driven Payment Ecosystem for Next-Billion Consumers


In a significant move to redefine India’s digital payment and commerce experience, Bengaluru-based fintech startup POP has raised $30 million in funding from Razorpay, one of the country’s leading full-stack financial services firms. The strategic investment signals Razorpay’s growing commitment to solving two critical challenges in Indian digital commerce: high customer acquisition costs for merchants and the lack of engaging rewards for consumers.

Founded by Bhargav Errangi, POP operates a “rewards-first” consumer payments app that…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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