Razorpay invests $30 million into consumer payments startup Pop

June 17, 2025

, By The Economic Times

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Pop, a consumer payment platform, has raised $30 million from payments solutions company Razorpay. This investment will go towards solving two of India’s most pressing challenges in digital commerce: rising customer acquisition costs (CAC) for merchants and the lack of meaningful rewards for consumers, the company said.

The company operates a rewards-first UPI payments app that merges payments, commerce, and credit into one experience. It has previously raised funding from several marquee investors, including India Quotient, Unilever Ventures,…

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Razorpay invests $30 million into consumer payments startup Pop

June 17, 2025

, Published By The Economic Times

Pop, a consumer payment platform, has raised $30 million from payments solutions company Razorpay. This investment will go towards solving two of India’s most pressing challenges in digital commerce: rising customer acquisition costs (CAC) for merchants and the lack of meaningful rewards for consumers, the company said.

The company operates a rewards-first UPI payments app that merges payments, commerce, and credit into one experience. It has previously raised funding from several marquee investors, including India Quotient, Unilever Ventures,…

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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Previous News

Google releases ‘safety charter’ for India, senior exec says India provides unique view on evolving threats

Next News

ENBEE Trade and Finance may declare up to 50% interim dividend for FY 2025–26

The Economic Times

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