WhatsApp, owned by Meta, will begin displaying advertisements within the “Updates” section of the app, which includes Status and Channels—but not in private chats, which will remain ad-free and end-to-end encrypted. This marks the platform’s first move toward in-app advertising for its 1.5 billion users. In addition to ads, WhatsApp is introducing two monetization tools: paid Channel subscriptions offering exclusive content and “Promoted Channels” where businesses can pay for higher visibility. Initially, Meta will not take a revenue share from these promotions. The ads will be personalized based on users’ location, language, channels followed, and engagement—while ensuring personal messages and calls stay private. This marks WhatsApp’s biggest monetization push to date, aligning it with Meta’s broader goal of transforming the app into a super-app combining messaging, commerce, and content.
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WhatsApp to Roll Out Ads in Status and Channels, Launches New Monetization Features
WhatsApp, owned by Meta, will begin displaying advertisements within the “Updates” section of the app, which includes Status and Channels—but not in private chats, which will remain ad-free and end-to-end encrypted. This marks the platform’s first move toward in-app advertising for its 1.5 billion users. In addition to ads, WhatsApp is introducing two monetization tools: paid Channel subscriptions offering exclusive content and “Promoted Channels” where businesses can pay for higher visibility. Initially, Meta will not take a revenue share from these promotions. The ads will be personalized based on users’ location, language, channels followed, and engagement—while ensuring personal messages and calls stay private. This marks WhatsApp’s biggest monetization push to date, aligning it with Meta’s broader goal of transforming the app into a super-app combining messaging, commerce, and content.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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