WhatsApp has confirmed that it will soon introduce ads in its “Updates” tab, which includes Statuses and Channels, but assured users that their privacy will remain intact. According to WhatsApp head Will Cathcart, the ads will not appear in personal chats or calls, and end-to-end encryption will continue to protect private conversations. The ads will be shown based on limited information such as a user’s location, language, and how they interact with the Updates section. Users who prefer not to see ads can also choose to disable the Updates tab entirely. This marks a significant step in WhatsApp’s monetization strategy, aiming to generate revenue without compromising the core private messaging experience.
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WhatsApp to Introduce Ads in Updates Tab, Assures No Impact on Privacy or Personal Chats
WhatsApp has confirmed that it will soon introduce ads in its “Updates” tab, which includes Statuses and Channels, but assured users that their privacy will remain intact. According to WhatsApp head Will Cathcart, the ads will not appear in personal chats or calls, and end-to-end encryption will continue to protect private conversations. The ads will be shown based on limited information such as a user’s location, language, and how they interact with the Updates section. Users who prefer not to see ads can also choose to disable the Updates tab entirely. This marks a significant step in WhatsApp’s monetization strategy, aiming to generate revenue without compromising the core private messaging experience.
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
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