Exclusive | Xiaomi India bets on localisation, premiumisation & AIoT for long-term growth

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Xiaomi is doubling down on India with a multi-pronged strategy that includes expanding its manufacturing footprint, deepening its AIoT ecosystem, and launching premium products tailored for the local market. In an interview with CNBC-TV18, Sudhin Mathur, Chief Operating Officer, Xiaomi India, outlined how the company is aligning its operations and innovation pipeline with India’s evolving digital landscape.

Phones to smartwatches, ‘Make in India’ push widens

Mathur said Xiaomi’s localisation strategy has evolved considerably, moving beyond…



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Exclusive | Xiaomi India bets on localisation, premiumisation & AIoT for long-term growth


Xiaomi is doubling down on India with a multi-pronged strategy that includes expanding its manufacturing footprint, deepening its AIoT ecosystem, and launching premium products tailored for the local market. In an interview with CNBC-TV18, Sudhin Mathur, Chief Operating Officer, Xiaomi India, outlined how the company is aligning its operations and innovation pipeline with India’s evolving digital landscape.

Phones to smartwatches, ‘Make in India’ push widens

Mathur said Xiaomi’s localisation strategy has evolved considerably, moving beyond…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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