Partnership unlocks the power of Zepto’s first-party data for marketers
Global advertising technology leader The Trade Desk (Nasdaq: TTD) and India’s leading quick commerce platform Zepto today announced a partnership that will enhance targeting precision on the open internet and help brands close the loop between ad campaigns and sales.
The new partnership enables marketers to tap into online shopping behaviors from over 60 million monthly active Zepto users in more than 80 cities in India. Through this integration, brands and media agencies using The Trade Desk’s media buying platform will be able to directly measure how their digital ad campaigns are driving sales on Zepto. With these closed-loop measurement insights, marketers can make near real-time enhancements to their campaigns, optimising ads in a way that was not previously possible.
Furthermore, the collaboration allows marketers to extend their reach beyond Zepto. Brands can now connect with relevant Zepto audiences across the open internet , including rapidly growing digital channels such as connected TV (CTV), over-the-top (OTT) platforms, music streaming services, and more. This marks a major advancement beyond the existing ‘on-site’ solutions, where ad campaigns are limited to retailer-owned environments.
“Retail data represents an incredible opportunity for brands looking to connect their marketing spend to sales. As marketers continue to seek ways to demonstrate the return on investment of their media spend, they increasingly value the data-driven precision of the open internet that enables them to effectively measure campaign performance,” said Tejinder Gill, Managing Director, India, The Trade Desk. “Together with Zepto, we’re enabling a more scalable, privacy-conscious, and outcomes-focused advertising approach for modern marketers.”
As marketers seek to drive greater effectiveness and efficiency, access to real-world consumer insight has become a top priority. This is especially critical in today’s volatile economic climate, where every marketing dollar must deliver tangible results. By connecting the right brands with the right buyers at the right time, this partnership promises to maximize campaign performance and deliver tangible business results — a critical need in today’s ROI-driven environment.
Zepto’s unique first-party data unlocks high-intent audience segments across multiple buying categories including health and wellness, grocery, baby care, household, electronics and value bundles.
“As the digital landscape evolves, privacy has become a key concern for consumers and marketers alike. This partnership reflects that shift, reinforcing our commitment to protecting customer data, while still enabling advertising that’s relevant and respectful,” said Devendra Meel, Chief Business Officer, Zepto. “By grounding media decisions in actual purchase behavior, brands can better understand their audiences, optimize performance, and drive meaningful business outcomes. We’re proud to partner with The Trade Desk to build a more transparent and effective approach to advertising across on the open internet.”
