~ ZOFF Foods’ new range brings home-style taste and kitchen convenience together—ready in minutes and preservative-free ~
ZOFF Foods, a pioneering whole spice brand headquartered in Raipur, has entered the Ready-to-Cook (RTC) segment with its new ‘Quick Homestyle Food’ category. As part of its offline retail expansion, ZOFF Foods has partnered with Reliance Retail to roll out this new range across the country. The new range includes 5-Minute Gravies priced at ₹150 and 1-Minute Marinades at ₹75, each available in four variants with both vegetarian and non-vegetarian options. The new range is available across Pan India through the https://zofffoods.com/website, Reliance Retail, and will be available on e-commerce and quick commerce platforms by the end of this month.
Aimed at redefining everyday cooking convenience while preserving authentic Indian flavours, ZOFF Foods’ Quick Homestyle Food range offers urban consumers a simplified cooking experience without the need for chopping, grinding, or lengthy preparation. The 5-Minute Gravies are crafted to deliver a rich, slow-cooked taste in a fraction of the time, with variants including Paneer Gravy and Magic Mix Gravy (vegetarian), as well as Chicken Gravy and Mutton Gravy (non-vegetarian). The 1-Minute Marinades are designed to eliminate time-consuming prep while maintaining the depth of traditional Indian marinades, with options like Paneer Tikka (vegetarian), Chicken Chettinad, Fish Fry, and Tandoori Chicken (non-vegetarian), catering to diverse regional flavour preferences. All perishable ingredients; such as paneer, fish, chicken, meat, soya, and mushroom; are to be added fresh, offering greater control over taste, hygiene, and overall meal quality.
Talking about the partnership and expansion, Akash Agrawalla, Co-Founder, ZOFF Foods, stated, “Indian kitchens are celebrated for their rich traditions and the love poured into every meal. At ZOFF Foods, we honour these culinary roots while embracing the evolving needs of today’s home cooks. With our 5-minute gravies and 1-minute marinades, we are introducing a convenient solution for today’s fast-paced lifestyles, without compromising on flavour or quality. Having built our reputation on delivering clean, high-quality whole spices, and this new launch is a natural extension of our promise, with a clear vision: “Ab poora India cook karega.’ We’re bringing authenticity and ease together in every pack. Through our strategic partnerships with Reliance Retail, we are making these innovations more accessible, reaching 400+ stores by July 2025 and helping consumers experience convenience like never before.”
Ashish Agrawal shared, “Akash and I have always shared a vision to bring innovation to Indian kitchens while staying true to the roots of purity and authenticity. This marks a significant step, not just for us, but for how Indian households can experience flavor, freshness, and convenience in new ways. Our evolving range, from whole spices to ready-to-cook gravies and marinades, reflects our commitment to clean-label, unadulterated food that meets modern needs while honoring our culinary heritage.”
As India’s food preferences increasingly lean toward health and convenience, ZOFF Foods is carving its space at the intersection of culinary tradition and modern innovation. Its foray into the Quick Homestyle Foods category represents more than a portfolio expansion, it’s a natural evolution toward becoming a complete kitchen solutions brand. With a rapidly growing offline footprint through Reliance Retail and a sharp focus on the time-conscious modern Indian consumer, ZOFF is poised to redefine the Ready-to-Cook segment. This launch brings home-style flavours to the table in minutes—free from preservatives, excess salt, or additives. Building on its leadership in the whole and blended spices segment, ZOFF’s next chapter is rooted in delivering convenience without compromise, straight from the kitchen shelves to everyday Indian homes.
About ZOFF Foods
Founded in 2018 by visionary “Spice Brothers,” Akash Agrawalla and Ashish Agrawal, ZOFF Foods has swiftly established itself as one of India’s leading companies specializing in premium-quality spices. Guided by a mission to revolutionize India’s spice market through innovation, ZOFF Foods delivers products that preserve the authentic flavor and nutrients that Indian households cherish.
Headquartered in Raipur, ZOFF Foods boasts a diverse product portfolio that includes masalas, dry fruits, seasonings, whole foods, and immunity boosters. These offerings are meticulously crafted to meet the highest standards of quality and cater to the evolving preferences of consumers across the country.
A trailblazer in the Indian spice industry, ZOFF Foods is credited with several pioneering initiatives, such as being India’s first brand to employ cool grinding technology, ensuring unparalleled purity, oil retention, aroma, and pungency. A first in India, ZOFF Foods also introduced zip-lock packaging for spices, enhancing freshness and convenience. ZOFF Foods ensures widespread accessibility with its premium range of products, including Whole Spices, Powdered Spices, Blended Spices, and Dry Fruits. Their products are available across e-commerce platforms such as platforms like Zepto, Swiggy Instamart, Blinkit, CRED, Amazon Fresh, Flipkart Minutes, Flipkart Grocery, and over 10,000 retail stores nationwide.
ZOFF Foods is committed to creating an inclusive workplace, with 60% of its factory workforce being women and a strong representation of differently-abled individuals across the organization. This dedication to diversity and social impact reflects the company’s core values. ZOFF pivoted from a successful, well-established steel business to focus entirely on the whole spice industry. The brand has seen remarkable growth, marking a testament to its innovation, leadership, and market appeal.
ZOFF Foods’ innovative approach and exceptional quality have garnered widespread acclaim, including a landmark appearance on Shark Tank India Season 2. Additionally, ZOFF has recently secured its Series A funding from JM Financials, further reinforcing its immense potential and market appeal.
With the Indian spice market projected to scale significantly, ZOFF Foods is poised to disrupt the traditional spice and F&B sectors. Co-founders Akash Agrawalla and Ashish Agrawal take immense pride in driving ZOFF Foods forward with a singular focus on quality, innovation, and customer trust. By delivering products that consumers can rely on, ZOFF Foods aims to make India healthier, one pinch at a time.
