Turkish competition authority launches probe into Google’s PMAX

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Turkey’s antitrust authority will launch a probe into Google‘s Performance Max (PMAX) to determine if the AI-powered ad campaign product violates competition laws, it said on Friday.

In a statement, the competition board said the probe will examine whether Google has engaged in unfair practices against advertisers and if it has hindered competition through data consolidation with PMAX.

Google’s Performance Max uses AI and automatically finds the best placements for a brand’s ads across Google services including email, search and YouTube.

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Turkish competition authority launches probe into Google’s PMAX


Turkey’s antitrust authority will launch a probe into Google‘s Performance Max (PMAX) to determine if the AI-powered ad campaign product violates competition laws, it said on Friday.

In a statement, the competition board said the probe will examine whether Google has engaged in unfair practices against advertisers and if it has hindered competition through data consolidation with PMAX.

Google’s Performance Max uses AI and automatically finds the best placements for a brand’s ads across Google services including email, search and YouTube.

Discover the…



Source link

Disclaimer

We strive to uphold the highest ethical standards in all of our reporting and coverage. We StartupNews.fyi want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.

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