
As OpenAI fights a trademark lawsuit over its now-scrubbed “io” brand, new public court filings are giving us the most detailed glimpse yet into what Sam Altman and Jony Ive’s hardware team have been up to behind the scenes.
‘Not an in-ear device, nor a wearable device’
As reported by The Verge and Bloomberg yesterday, the legal battle stems from a case brought by iyO, a Google-backed startup that argues the “io” branding from OpenAI’s newly formed io Products, Inc.,…