South Korean game company Krafton to acquire Japan’s ADK for $516 million

June 24, 2025

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South Korean game company Krafton Inc said on Tuesday it had agreed to buy Japan’s advertising and animation group ADK for 75 billion yen ($516.21 million).

Krafton, the developer and publisher of the blockbuster game “PUBG: Battlegrounds”, said in a statement it would acquire ADK Holdings‘ parent company from Bain Capital Japan.

ADK, one of Japan’s top three comprehensive advertising groups, has participated in the production of more than 300 animations, Krafton said.

It has participated in animation production for IPs including Doraemon, Yu-Gi-Oh!…

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