Much before Zepto, Instamart and Blinkit took over the screen real estate on smartphones, BigBasket
had already silently built an empire in the online grocery delivery space.
Even the rapid growth of quick commerce in the past three years has not fazed the Tata-owned company. That’s because BigBasket is home to the largest private label business in the Indian ecommerce space.
From everyday staples to fresh produce to household items across categories, BigBasket gradually entered into the private label business even before dark store…